Morning Sessions |
| 09:00 - 09:10 |
Welcome to Fuel |
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Ryan Carson, Carsonified's co-founder and director, explains the aims behind today's event |
| 09:15 - 09:40 |
The new rules of business - Ryan Carson (Carsonified) |
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Consumers have changed, markets have changed and businesses must change. Transparency, integrity and interaction with customers is on the agenda. Ryan shows you how the web can help you transition your business, showing case studies of companies that are leading the way |
| 09:40 - 10:25 |
Build a community around your brand - Tara Hunt (Citizen Agency) |
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It used to be "content is king": this is no longer enough. Today's web is all about a two-way conversation between business and customer, and building a community around your products and services. Community expert Tara Hunt explains best practice community building, including Twitter etiquette |
| 10:25 - 10:50 |
Case study: Virgin - Alex Hunter (Virgin) |
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Big company, big marketing budget right? Wrong! Find out how with limited budget and time, Virgin garnered public support through grassroots online marketing that helped launch Virgin America |
| 10:50 - 11:20 |
Break |
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Refreshments and networking |
| 11:20 - 11:45 |
Grab the limelight - Stefan Fountain & Daniel Spronk (Soocial) |
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Discover how to grab attention for your company or product in an information-overloaded world with guerilla tactics. Find out how Soocial got results with innovative campaigns that helped them stand out from the crowd |
| 11:45 - 12:30 |
Cheaponomics - Keir Whitaker (Carsonified) |
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Trim hundreds from your IT budget, streamline your workflow, collaborate more effectively, measure more accurately, project manage more productively - all with the latest low cost, high performance web apps |
| 12:30 - 12:40 |
Partner Presentation - Sun Microsystems |
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A word from our Fuel Conference partner Sun Microsystems |
| 12:40 - 14:00 |
Lunch |
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Food is provided, then there's time for networking |
Afternoon Sessions |
| 14:00 - 14:40 |
Websites that work - Paul Boag (Headscape) |
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Your website is the always-on, public face of your company. It's also the gateway through which you interact with customers. This session will explain why copywriting and design are critical, and give you practical hints and tips into how you can instantly improve your website |
| 14:40 - 15:10 |
Case study: Innocent Drinks - Ted Hunt (Innocent) |
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An insight into how Innocent create the perfect blend of design, copy, blogging, video, newsletters, social elements and more as told by their Digital Manager. |
| 15:10 - 15:20 |
Partner Presentation |
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A word from a Fuel Conference partner |
| 15:20 - 15:50 |
Break |
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Refreshments and networking |
| 15:50 - 16:30 |
Standing on the shoulders of giants - Andrew Scott (Rummble) |
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Why reinvent the wheel? Many of today's most popular sites and services (Flickr, Facebook, YouTube, Google Maps) offer APIs, a way for you to use their data to enhance your products. Andrew will give a non-technical overview to how these services can help promote, enhance and even form the backbone of your service |
| 16:30 - 17:00 |
Case study: Moo - Richard Moross (Moo) |
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Insanely popular and successful start-up Moo.com produces business cards, stickers and greetings cards from your Flickr pictures. CEO Richard Moross tells the company story, from start-up to present day - focussing on how they've based their business on an API, and how they've grown the company |
Evening |
| 17:00 - 19:00 |
Drinks Reception |
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Join us, the speakers and fellow attendees for a drinks reception in the Jarvis Suite foyer. |